Blog - Murmuration

Tourism overload: Murmuration puts space data at the service of territories

Faced with the challenge of reconciling tourism growth and ecosystem preservation, Murmuration has developed a decision-support tool that assesses the carrying capacity of territories. Relying on satellite data, AI and environmental indicators, the Toulouse deeptech helps decision-makers anticipate the effects of climate change.

Redacted by Margaux Thokagevistk, La Gazette du Midi

7 August 2026

FR

This Toulouse company uses satellites to anticipate its effects

Ô Toulouse republishes Le Journal Toulousain's article on overtourism: with the ECCT, Murmuration uses satellite data to assess what a destination's environment can withstand before reaching a critical threshold.

Redacted by Bryan Faham, Ô Toulouse, Le Journal Toulousain

28 July 2026

FR

Overtourism: this Toulouse company uses satellites to anticipate its effects

Counting tourists is no longer enough. With the ECCT, Murmuration assesses what a destination's environment can withstand using five criteria: air quality, water resources, vegetation health, biodiversity and tourism pressure. The goal: act before closures such as that of Maya Bay, in Thailand, become necessary.

Redacted by Bryan Faham, Le Journal Toulousain

28 July 2026

FR

Tourism: Murmuration measures the ecological threshold not to be crossed

Visitor numbers, overnight stays and occupancy rates are no longer enough to reflect the real situation of a destination. Behind the footfall lie water resources, biodiversity, vegetation health and air quality. Murmuration measures the tipping point beyond which a destination's appeal becomes a threat to the very territory that built it.

Redacted by Dorian Alinaghi, Entreprises Occitanie

27 July 2026

FR

"We want to make tourism beneficial to the environment": using satellite data, this Toulouse start-up has developed a tool to fight overtourism

What if tourism were no longer a threat to the environment? The Toulouse-based company Murmuration has developed a tool that calculates a territory's safety margin in the face of tourism pressure. Using Copernicus satellite data, it allows territories to make their activity greener and international institutions to prevent the degradation of at-risk sites.

Redacted by Jao Martinez, La Dépêche du Midi

25 July 2026

FR

What if tourist destinations finally knew when their success turns into a risk? Murmuration rolls out the ECCT in France and Spain

Tourism has long measured its performance in visitors, overnight stays and revenue. But a territory is also a living ecosystem: water, air quality, vegetation, biodiversity. With the ECCT, Murmuration measures a destination's environmental safety margin to help managers act before the breaking point.

Redacted by Le 10 Minutes Hôtelier

16 July 2026

FR

What if tourist destinations finally knew when their success turns into a risk? Murmuration rolls out the ECCT in France and Spain

Murmuration is rolling out the ECCT (Environmental Carrying Capacity for Tourism) in France and Spain: a composite indicator that measures a destination's environmental safety margin before it reaches a critical degradation threshold. By combining air quality, water resources, vegetation health, biodiversity and tourism pressure, the tool helps destination managers decide where to invest, what to promote and which sites to preserve.

Redacted by ESPACES, revue du tourisme, de la culture et des loisirs

1 June 2026

FR

SUNx & Murmuration – Soutenir les Plans d’Action Climatique pour le Tourisme

Bruxelles / Toulouse – 12 décembre 2024 SUNx (Strong Universal Network) et Murmuration unissent leurs forces pour aider les destinations touristiques et les entreprises à élaborer rapidement des Plans d’Action Climatique (CAP) – une réponse immédiate à la Déclaration de Baku sur le Tourisme. La puissante technologie de Modélisation des Risques Climatiques de Murmuration, combinée aux […]

Redacted by Murmuration

15 January 2025

FR

Drought: the other threat hanging over tourism?

We examined the dramatic decline of the Sau reservoir, which supplies the Barcelona urban area. Will tourism be constrained by water resources tomorrow?

Redacted by Romain Pommier, TourMaG

23 July 2024

FR

Episode 5: Cathy Sahuc

In episode 5 of the Telmi Studio podcast, Cathy Sahuc shares what sparked the creation of Murmuration and the convictions that drove her to create a tourism tech start-up for ethical and sustainable travel.

Redacted by Emmanuelle Durand-Rodriguez, Telmi Studio

23 April 2024

FR