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Endowed with €10,000, it was awarded to the company Murmuration, a Toulouse-based start-up represented by Cathy Sahuc and Tarek Habib, whose platform uses global satellite Earth observation data enhanced by artificial intelligence to provide information on tourist pressure and the state of the environment.

Two of the first fifteen national winners of the government program France Tourisme Tech announced are from Haute-Garonne: Ctoutvert and Murmuration.

Murmuration introduces the environmental dimension at the heart of tourism activity, in both management and forecasting. Thanks to indicators on air, water, biodiversity, soil, and climate, Murmuration provides territories with tools to measure the impact of tourism on the environment and the impact of climate change on tourism activity. Murmuration was chosen for its cutting-edge technology for managing flows and the environment.

The competition attracted more than 2,000 entrants from 120 countries worldwide. The most submissions were from Europe, the Americas and Africa, followed by Asia and the Pacific and the Middle East. From these, an expert jury selected 30 finalists and then 15 winners.

The Minister of State for Small and Medium-Sized Enterprises, Trade, Crafts and Tourism, Olivia Grégoire, has revealed the names of the 15 companies selected for the France Tourisme Tech programme, part of the Destination France plan.

Aimed at creating a startup ecosystem around the world of travel, the France Tourisme Tech program has unveiled its first 15 winners.

The fifteen winners (out of 160 applications submitted) of this first cohort were unveiled on October 24 by the minister, during an event held at Station F in Paris. They will benefit from a support program aimed at their development and internationalization.

Murmuration provides territories with tools to measure the impact of tourism on the environment and the impact of climate change on tourism activity.

"In tourism start-ups, there is a real need to support digital and ecological transformation," explained the minister's office during a press briefing on Monday.

A few months after criticizing the start-up ecosystem in France, Olivia Grégoire will present an initiative on Tuesday, October 24, 2023, to stimulate innovation in tourism. The France TravelTech network aims to structure this small world that, according to Bercy, has been too complacent.